What is a Reciprocal Link?
A reciprocal link is really a mutual link between two objects, typically among 2 internet sites to ensure mutual traffic. As an example, Jake and John have websites. If John’s site links to Jake’s site, and Jake’s site links to John’s site, those sites are reciprocally linked. Site owners often submit their internet sites to reciprocal link exchange directories, to experience higher rankings in the search engines. Reciprocal linking among websites is an integral part from the seo process because Google uses backlink building algorithms (thought as the volume of links that lead to a particular page as well as the anchor-text from the link) to rank websites for relevance. If you consider this type of linking strategy you might be interested in the reciprocal link checker software to make check if website are linking back to you.