Strategies To Get High Quality Backlinks
The content on your site has a big influence on your website’s ability to attract backlinks. Here are a few tactics and link building strategies you can implement to gain links to your on-site content.
No. 1) Publish High Quality Content on Your Entire Site
First things first. All of the content on your website should be high value and high quality if you want to attract links. Your content helps other sites determine whether they want to link to you. It is a reflection of your brand and organization as a whole. If your website pages look low quality, or lack valuable information, other sites will not see you as an authoritative brand worth linking to. Use these content writing tips to create high quality content that looks professional and can earn you links for a long time.
No. 2) Publish Original Research
One type of content you can publish on your website to attract high quality backlinks is original research. Conduct surveys, use your business data, produce case studies, and create other content that is focused on original research that can’t be found on other sites. When you publish original stats and data, other sites will be likely to link back to your fresh and new information.
No. 3) Create Comprehensive Resources
Another way to use content to catch the attention of other publishers and build high quality backlinks is by producing comprehensive, in-depth resources. Create detailed, high-value guides, checklists, and glossaries that other websites will see as a source worth linking to. An example of a comprehensive resource is our recently published Complete Guide to Marketing Research.
No. 4) Publish Your Content as a List
Audiences love posts that are published as lists. The scannability and bite-size chunks of information make this format easy to read on both desktops and hand-held devices. Tap into this audience interest by formatting your large resources or top blog posts as lists to catch more attention and lead to more links.
No. 5) Create Visually Driven Content
When creating content to get high quality backlinks, don’t focus solely on copy and text. Content that is visually driven also can attract links. In fact, media such as charts, infographics, and videos are even more effective at attracting linkings from other sites. So don’t just create copy-based content. Add graphics to your posts, and create stunning, informative graphics that can stand on their own.
No. 6) Build a Library of Evergreen Content
Websites often link to web pages that offer timeless information that will be relevant over a long period. This type of evergreen content is often linked to, as other publishers know it will provide long-term value and is less likely to expire or become irrelevant. Build these type of evergreen resources and pages on your site to encourage more links back to your website.
No. 7) Tap Into News and Trending Topics
While evergreen content will build links and provide value over time, it can also be beneficial to publish time-sensitive content on your site to build high quality backlinks. Content on trending or newsworthy topics can often lead to links from news sites and other fast-moving media outlets. This type of content may not provide the lasting linking value of evergreen content, but it can help gain quick, relevant links. Use our annual content calendar to take advantage of seasonal events. We outline the best times to plan, publish, and promote trending content for the most traffic and shares.
No. 8) Make It Easy to Link to Your Content
Creating high-value, high quality content will improve your chances of getting other sites to link back to your pages. You can improve these odds by making it easy for other publishers to link back to your site. Use HTML ready snippets that other publishers can copy and paste on their site and link to you. And use tools that insert a link back to your site when users copy and paste content from your site.
Creating awesome, high quality content helps you organically earn links from publishers who value and appreciate your work. But to get even more links, you will also need to reach out to other blogs and websites to help them find your content and choose to link to you.